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Category Archives: ELDERLY MARKET
“Investing in old age”
You know that the age of old age has arrived when investors start investing in it. It is not my intention on this website to give advice on where to put your money. In my mind it’s just another form … Continue reading
Breakfast Exercise 2
This morning I woke up early – 5.45 am, tired and in my natural stupor first thing in the morning. It’s a time for an autopilot routine – not a time for a challenge. Still half-asleep – grumpy is my … Continue reading
“Spectacle wipes”
If ever there was a product that needed to be easy to open it has to be spectacle cleaners. You would also think that the makers of these would be highly aware that without their glasses, 50% of the elderly can’t … Continue reading
“I Spy – small print”
“I spy with my little eye” was a fun game when I was a child. We especially used to play it to pass the time on long journeys with my parents in the car. No motorways then and roads which … Continue reading
“Signs of the Times”
Two full page advertisements in The Times today aimed at older people can’t be cheap. The fact that they are there at all is an indication of the growing importance of the elderly market. Less surprisingly they are promoting three … Continue reading
Take the money or open the box
James Dyson must have been a fan of the old TV quiz game “Take your Pick”. We bought one of his acclaimed cyclone vacuum cleaners today but did not realise that unwrapping the box the vacuum cleaner came in would be such a … Continue reading
“Tensions between generations?”
An insightful and inciting article in The Times by economics correspondent Anatoly Kaletsky poses a challenging question for us all in the years ahead. He rightly points out that the current difficult economic crisis is nothing compared to the full cost … Continue reading
Grey Power
After an article about exercise equipment in Hyde Park for the older generation, there was a tongue-in-cheek follow-up in the Times’ letters by Susan Whitfield of London, 22 May 2010, which suggests connecting the exercise machines to the National Grid … Continue reading
Yen for the Future
The Japanese Government is considering reflating their economy by encouraging their older generation to spend their savings, or at least give them away now – presumably to their children and grandchildren. This is to be achieved by significantly increasing inheritance … Continue reading
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