“Investing in old age”

You know that the age of old age has arrived when investors start investing in it.  It is not my intention on this website to give advice on where to put your money.  In my mind it’s just another form of gambling and although I have no objection to it in principle, I don’t believe in wasting my hard-earned money on risks I can’t assess.

So it was interesting to see in the financial press recently that several heavyweight financial institutions – Swiss Banks – are launching investment funds which focus on The Ageing Population and how they will spend their money in the years ahead.

The funds interests seem well thought out, if rather predictable – enjoying life, health and savings.

Everything from:-

Artificial Limbs………………………………to……………………….antiques
Botox …………………………………………..to………………………. bandages
Cruises………………………………………… to………………………..continence pads
Dominoes ……………………………………..to………………………..
Electric wheelchairs……………………….to……………………….. energy drinks
Fractured femurs…………………………..to………………………..face creams
Glasses………………………………………… to……………………….. gardening
Hip operations……………………………… to……………………….. hearing aids
Investment……………………………………to………………………..Incontinence pads
J
K
L
Magnifying glasses …………………….to ………………………memory clinics
N
O
Prosthetic limbs …………………….to………………………………pick me up tonics
Quorn…………………………………………..to………………………..quiz books
R
Stair Lifts …………………………………….to………………………spectacle wipes
Television……………………………………..to…………………………..TV dinners
U
Vitamin supplements…………………….. to……………………….. Viagra
Wrinkle creams……………………………….to…………
X
Y
Zimmer frames……………………………to …………………..zip fasteners

 

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3 Responses to “Investing in old age”

  1. the flowerpot man says:

    You have forgotten the chimney sweep for the local crem, or the garden centre for the grave side memorials. What Thoughts you have??? You make me shudder. Insurance I think I have for the box?but it is not inflation proof. So they still take money for old rope-All Though I hope I provide more heat (Calories or BTU’s to any old timers) than that for the local community and others of our society.

  2. David Evans, Cardiff says:

    I agree this is a vast and growing market sector which is full of steriotypes and not at all well understood by the relatively young marketeers of today. When they do finally wake up, there are millions of customers out there who have more disposable wealth than any generation before them.
    In the meantime what about adding to your alphabet list :-
    Plastic surgery for those wanting to look as young as they feel;
    Wigs for the folically challenged 60 year olds;
    Harley Davidson mobility scooters for 80 year old boy racers;
    Socks that you can put on without having to bend down;
    Cars with no digital gadgets and only three controls;
    and
    Grumpy old men-only Starbucks which serves just one sort of tea !

  3. David Evans, Cardiff says:

    J – could be for junk, over the years I seem to have accumulated tons of it, and as soon as I throw it away, I find I need it . Perhaps I should invest in setting up a “Lifetime Storage Company”. There again that is what my oversized house has become.
    K – should be for key finders, I am forever putting mine in a safe place. So safe I can’t find them again !

    P – has to be for pills, pills pills and more pills , I wish I has a pound for every pill I have to take these days
    .

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