This is my RANT for 2023, in the optimistic hope that things will change for the better in the New Year.
Who on earth wants ‘older’ customers these days? Judging by the ways they act, you would think the answer is —- “not a lot of companies and organisations”. This is in spite of the fact that older people are loyal and own most of the nation’s wealth.
POST OFFICE:- Despite Royal Mail’s best efforts older people still want to send letters and cards. Especially at Christmas ! So Royal Mail scrap the second post; then when that didn’t work, they increased the cost of stamps to incendiary levels; finally they prioritise parcel deliveries, so that your Christmas cards arrive in February. Evidently Royal Mail doesn’t want individual letters going all over the place; they would prefer mass delivery of junk mail, which is much more profitable, even if most people instantly throw it in the bin.
THE RAILWAYS :- We have gone from HS2 promising to rapidly speed up travel, to the rail unions striking to stop it all together. Meanwhile ticket offices were threatened with closures and ticket barriers were erected at platforms. Not to mention unfathomable ticket prices. No wonder passenger numbers have dropped.
SUPERMARKETS :- Customer satisfaction has been replaced by customer confusion as prices escalate and contents shrink. Customer service has been replaced by serve yourself. The only satisfied customers are the shop lifters, who are given a free £200 pass. Older people are at the back of the queue still looking for someone at the till counter.
BANKS :- If you can find one that’s still open, they will take your money, but they won’t pay interest on it, unless they really have to. Oh and don’t come into the branch, they would prefer you to bank on-line. If you want to get your own money back out, you first have to prove who you are with their endless security protocols.
THE NHS :- Wait a minute if you phoned your GP for an appointment, or maybe 10 or 20 minutes, if it’s a Monday; then you’ll be told to ring back tomorrow because all the appointments are taken. If you need an operation on the NHS that can take longer — a lot longer, sometimes a year or two. Unless you’re critically ill, then you’re seen straight away.
THE GOVERNMENT :- They don’t believe they have customers they only have voters, which means they only have to be listened to every four years or so. That’s when you make promises which you never manage to keep. The civil servants aren’t necessarily civil and they certainly don’t consider themselves as servants.
THE BBC :- These guys and gals are in a world of their own. Insulated from the real world by an ever rising standing charge of a license fee for watching TV, whether or not you watch the BBC. They inflate their importance and their salaries and see it as their job to educate the nation in “woke”. To tell us where we are going wrong. Older people are portrayed as grumpy and miserable, which we often are, but we don’t need reminding of it all the time. Any more than we want to watch endless repeat programmes from our earlier years.
The answer to who most wants elderly customers is :-
DIGNITAS !