I love marmalade, the stronger and thicker-cut the better. (See my earlier blogs by clicking on “BREAKFAST” in the TAG CLOUD).
Sadly, it seems like I am increasingly in a minority. Sales of marmalade fell by 6.2% in the last 12 months according to figures quoted in The Grocer Magazine.
Research analysts Mintel found that only 7% of families enjoy marmalade for breakfast compared to 36% 40 years ago.
What is the world coming to? Traditions are the anchor points in our ever-changing lives. We all need some stability and marmalade is one of mine.
Soon there will be just me, Paddington Bear and Frank Cooper left at the breakfast table.