No less a person than the ever headline-seeking Caroline Spelman – Environment Secretary, must have been reading my blog. She obviously shares my concerns about the postal service.
Look in the TAG CLOUD for earlier posts by clicking on “Grumblesmile Post”.
Ms Spelman is paid a lot of money to be Environment Secretary and no doubt has years of experience working in the Post Office as a student delivering mail at Christmas. She has come up with a great idea to solve the problem of junk mail – a website to allow people to ban the Royal Mail from delivering unsolicited post. The website is to be launched next April, and if it is as effective as the Telephone Preference Service, it will have no effect at all!
- Every household in Britain received 450 pieces of junk mail a year
- 11 billion items in total
- £50 million is the cost of disposal
One little loophole in Ms Spelman’s thinking is that 40% of junk mail is delivered door to door in the form of leaflets from local businesses.
The Direct Marketing Association is obviously deliriously happy about Ms Spelman’s idea. Their members employ 280,000 people and the value of the direct mail business is around £27 billion. Although that doesn’t include the recycling cost :-). Their spokesman, Mike Lordan, the Operations Chief, said with no sense of irony, “unwanted mail is an annoyance and an unnecessary cost to business”. He forgot to say “do worry we will keep on sending it”.
The Royal Mail are equally delighted about Ms Spelman’s proposals. They said, between gritted teeth, “this scheme will build on the arrangements already in place to enable people to opt out”. What he meant was “if it works, it will bankrupt Royal Mail, but it probably won’t work”.
I think I have a much simpler solution. Why not put it back in the post box with your name and addressed crossed out and re-address it to Mr Mike Lordan of the Direct Marketing Association, DMA House, 70 Margaret Street, London W1W 8SS.
ALTERNATIVELY —- a great idea I read recently ——- send all the buisness reply postage paid envelopes you recieve back to the sender stuffed with junk mail you have been sent by someone else 🙂
As Elvis said ” RETURN TO SENDER “